Paid Search - Optimum's Paid Placement (P4P) search management services are built to deliver performance-based results for your search engine advertising.  Our expertise lies in our extensive keyword research and selection, creative copy and headline writing, bid management, real-time optimization, geo-targeting and other advanced features.  With proactive daily management of your P4P campaigns, we ensure your ads are fine tuned to produce results every time. We offer the following Paid Search services:

1. PPC network selection
2. Keyword strategy, analysis and selection
3. Copywriting consultation
4. Landing page analysis
5. Geo-targeting options

Affiliate Marketing - By selecting the right affiliate networks for your business and allowing these networks to optimize within their own affiliate distribution sources, you can generate good quality leads and/or sales with relatively limited risk - by paying strictly on a CPA basis.  Affiliate marketing makes both publishers and advertisers grin because, quite simply, affiliate marketing works.  We offer the following Affiliate Marketing services:

1. Sellers:
   1. Affiliate network selection
   2. Creative consultation
   3. Media buying consultation and service
2. Buyers:
   1. Affiliate marketing platform design & development
   2. Affiliate platform management & administration

Co-Registration: Co-Registration is one of the most effective ways to generate online leads.  Advertisers can build a large customer database rapidly and economically on high-trafficked websites on the internet for about one-fourth the cost of a normal dedicated lead program, where customer leads are of the highest quality and are responding specifically to products and services that they are presently in the market to buy.

Custom Web Publishing / Lead Generation Platform Development - Our custom publishing proprietary lead generation websites attract super-targeted visitors and generate highly qualified leads for our clients.

Targeted advertising and marketing opportunities are also available:

1. Banner media
2. Sponsorships
3. Co-registrations
4. Custom promotions
5. Rich media

Display (Banner) Advertising - Despite popular belief, banner advertising can be VERY effective and should not be ignored if you're looking to generate a large volume of qualified leads and/or sales. We'll help you utilize display advertising effectively by increasing the volume of leads and/or sales that you might already be generating from your search marketing efforts, while maintaining the effective ROI and acquisition goals that are so vitally important to your business. We offer the following Banner Advertising services:

1. Media Buying Services - Optimum's media buyers have the experience and relationships with branded web properties and select ad networks that will get you results
   1. Branded Web Properties
   2. Ad Networks
2. Creative Consultation
3. Landing Page Analysis and Optimization

Email Marketing: Still one of the most effective ways of advertising online, email marketing can help you reach your cost-per-action targets while delivering surprising lead and sales volume. We can ensure you get your message into the inboxes of your audience. We offer the following Email Marketing services:

1. Prospect Collection and Database Building
2. Database Segmentation
3. Email Campaign Creation and Management
4. Campaign Reporting
5. CAN-Spam Compliance